However, in the summer of 2004 a new and powerfully distinct voice emerged on the reggae music scene.
With a fresh timbre, substantive lyrics, and a passionate performance, this artiste has almost single handedly led the new wave of roots and culture reggae music that has swept Jamaica.
I Wayne, born Clifford Taylor in Portmore, Jamaica, has officially hit the international scene with his #1 hit "Can't Satisfy Her".
This humble 24-year-old singer has been the first cultural reggae artist to be added to Hot 97 in New York, a station famous for its hip hop influence. Since then the track has caught on in several markets and has entered the Billboard Hip Hop/R&B Singles charts.
Riding on the top of the New York and Florida reggae charts for months, with "Living in Love" on the Hard Times Riddim produced by Stephen Gibbs and Errol Thompson, I Wayne has already proved himself to be a consistent hitmaker.
This young artiste has been refining his craft since age seven. Coming from a musical family, I Wayne had first made his venture into performance as a student at Greater Portmore High School,
joining a local group Vibes Machine.
The group, consisting of singers and DJs, used to perform at afterwork parties at popular clubs like Cactus and Asylum. One night, the artiste was forced to perform alone due to the fact that his bandmates were running extremely late. The response was tremendous, and I Wayne was motivated to perfect his solo act.
With an admitted affinity for love songs that highlighted his ethnicity, I Wayne has a unique ability to compose and commit to memory all material without ever writing down a word for the recording session.